Privacy policy
Free pass for the group classes · last updated 31 October 2026
This privacy policy explains which data we collect when you visit this website and claim a free day pass or free week for the group classes, why we do so, who we share it with and what your rights are. Our terms and conditions also apply; they are available at reception and on our website. If the Dutch and English versions differ, the Dutch version applies.
1. Who is responsible?
Exhale Performance BV, André Emondstraat 38I, 3012 Leuven (Wilsele), Belgium, company number 1035.951.684. Questions about your data: info@exhaleperformance.be or +32 479 53 51 54.
2. What data do we collect?
When you claim a free pass:
- your first name, last name, mobile number (WhatsApp) and email address;
- your language (Dutch or English);
- which boxes you ticked (consents) and when;
- the friend link or gift link you came with, if any;
- your pass details: your own code, the type of pass, your personal links, the date you claimed it and the last day to take your first class;
- later: the date of your first class, the end of your pass and whether you became a member.
About your visit to the website:
- the campaign that brought you to the page (UTM data and Meta's click id, "fbclid");
- the Meta cookies
_fbpand_fbc, your IP address and browser type, which we pass on to Meta together with your claim (see section 5); - usage statistics through Google Analytics (which pages and buttons are used).
We never ask for passwords, payment or bank details. You choose the password for your Exhale account yourself on Virtuagym's page; we never see it.
3. What do we use your data for, and on what basis?
| Purpose | Legal basis |
|---|---|
| Creating your free pass, giving you an Exhale account on Virtuagym and letting you book classes | Performing the free pass you claimed |
| Messages about your pass via WhatsApp and email: your links, reminders, asking how your class went and an offer to become a member | Your consent (required box when claiming) |
| Offers and news from Exhale | Your consent (optional box) |
| Letting the friend who invited you, and the friends you invite, know that you became a member | Your consent (optional box) |
| Running the friend offer: counting how many friends came through your link and unlocking the free week | Performing the free pass |
| Making sure everyone gets only one free pass and preventing misuse | Our legitimate interest |
| Measuring which ads lead to claims (Meta Pixel and Conversions API) and improving the website (Google Analytics) | Our legitimate interest and, for cookies, the cookie notice on the website |
4. WhatsApp
We send you messages through Meta's WhatsApp Business, with ManyChat as the service that sends them on our behalf. For this we pass your mobile number, first name, language and pass details (your links and pass type) to ManyChat and WhatsApp. WhatsApp's own privacy policy applies to your use of the WhatsApp app itself.
No more messages? Reply STOP to any message or email info@exhaleperformance.be. Your free pass stays valid.
5. Who do we share your data with?
We never sell your data. We work with these service providers, which only process your data for us:
| Provider | For |
|---|---|
| Virtuagym (Netherlands) | Your Exhale account, your trial membership and booking classes |
| Airtable (US) | Our list of claims and passes |
| n8n on a DigitalOcean server | The automation that processes your claim and prepares the messages |
| ManyChat (US) and WhatsApp / Meta (Ireland) | Sending WhatsApp messages |
| Meta Platforms Ireland | Measuring ads: we send your email address, mobile number, first name and code encrypted (hashed), together with your IP address, browser and the Meta cookies, so Meta can see that a claim came from an ad |
| Google Ireland (Google Analytics) | Website visitor statistics |
| Vercel (US) | Hosting this website |
Some of these companies are based in the United States or have a parent company there. Data that leaves the European Economic Area is protected by the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.
Apart from that, we only share data when the law requires it.
6. How long do we keep your data?
- Your claim and your pass: up to 24 months after you claimed it, so we can check that everyone gets only one free pass. After that we delete it. If you become a member, we keep your data for as long as you're a member and as long as the law requires.
- Your Exhale account on Virtuagym: until you ask us to delete it, or together with your claim after 24 months if you didn't become a member.
- Your consent to offers: until you withdraw it.
- Technical logs of our automation: as short as possible, at most 30 days.
- Cookies: your pass on this device, 90 days; the friend link you came with, 30 days; Meta's and Google's cookies according to their own retention periods.
7. Cookies and local storage
exl_pas(90 days): remembers your personal pass on this device, so your pass page and the booking page open straight away without entering your number again. "Not your pass?" on those pages clears it.exl_ref(30 days): remembers the friend link or gift link you came with, so your friend gets credit.exl_campaign,exl_popup,exl_cookies(local storage in your browser): the campaign of your visit, whether you've seen the sign-up popup and whether you closed the cookie notice.- Google Analytics (
_gaand related cookies): visitor statistics. - Meta Pixel (
_fbp,_fbc): measuring which ads bring visitors and claims.
You can delete or block cookies at any time in your browser settings.
8. Your personal pass page
You can see your pass on a personal pass page, through the link in your WhatsApp message or by entering your mobile number. The page shows your first name, the type of pass, the key dates, your personal link and how many friends came through your link. Your friends' names or details are never shown.
9. Your rights
You have the right to access your data, have it corrected or deleted, restrict its processing, object to it and receive it in a common format. You can withdraw your consent at any time; this doesn't affect what we did before. Email info@exhaleperformance.be; we reply within one month.
If you're not happy with how we handle your data, you can file a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit), Drukpersstraat 35, 1000 Brussels, dataprotectionauthority.be.
10. Age
The free pass is for people aged 14 or older. If you're between 14 and 18, you need permission from a parent or guardian.
11. Changes
We may update this privacy policy. The date at the top shows when it was last changed. We'll let you know about important changes.